Conscious Choices are at the core of the environmental movement. It is the choices we make that define our life and our world. When it comes to sustainability the ratio of thought before action is directly reflected in the successes achieved. If we are able to run each choice we make through an eco filter in our thought process we can't help but live in a healthier way and experience a greener life. It is the way we think that will change our world.
Beyond conscious consumption
Written by Trent Rhode
Although, according to a 2003 poll, 71 per cent of “American consumers” would purchase socially and environmentally responsible products if they were easy to find, we need to go even further.
I believe we can be much more than consumers in this world, and many other people are beginning to see things this way as well. I believe we can give back to the earth, and create a net positive impact on the world, if we work towards this end. In fact, this is the only way our species can survive, at this point.
Designer and architect William McDonough and chemist Michael Braungart noted in their book, Cradle to Cradle: Remaking the Way We Make Things, that we are accustomed to thinking of industry and the environment as being at odds with one another.
But McDonough asks, “What if humans designed products and systems that celebrate an abundance of human creativity, culture, and productivity? That are so intelligent and safe, our species leaves an ecological footprint to delight in, not lament?”
